The 1840 Podcast - Number 13 - What is Behavioural Science?

The 1840 Podcast presents Number 13 - What is Behavioural Science? Supermarkets deliberately ensure the smell of fresh bread makes it way on to the aisles to encourage us to buy fresh bread. James Ballinger from the Behavioural Agency takes us on this journey to briefly explains of how businesses use behavioural sciences and customer bias' to