Marketing opportunities

BUILDING DESIGN helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.


BUILDING DESIGN online content marketing platform

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

BUILDING DESIGN online is the most comprehensive source of product and service information available to professional designers, specifiers and buyers working on UK projects.

We cover all major manufacturers and most specialist suppliers. We've illustrated thousands of products and systems for specifiers and buyers to choose from.

  • Easy to search, browse and refine
  • Optimised for desktop, tablet and smartphone
  • The best source of qualified product and service information for the UK B2B marketplace
  • Unique workflow tools to help buyers progress their interest
  • Used by leading brands to extend their reach and influence

Website users

BUILDING DESIGN online is used by leading designers, contractors and end users looking to find the products and services they need to work on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

"A fast and powerful tool that enables me to research topics of specific relevance to my design and construction projects, and build a tailored library of information." William Bolton, Senior Architect, Inverclyde Council

Buyers and specifiers from the organisations below have visited the BUILDING DESIGN website multiple times over the past 30 days.

UK GovernmentGovernmentLondon
Berkeley GroupConstructionCobham
Barratt Developments PLCReal EstateCoalville
Crest NicholsonProperty DevelopersSt Albans
University College LondonEducationLondon
University of NottinghamEducationNottingham
Willmott DixonCivil EngineeringLetchworth Garden City
Wates Group LimitedConstructionLeatherhead
Glasgow City CouncilNon-Classified EstablishmentsGlasgow
Dawn MeatsFood and Beverage ProductionWaterford
Travis PerkinsWholesalersNorthampton
Ricardo UK LtdManufacturingShoreham-by-Sea
RPSInformation Technology and ServicesAbingdon
CALA GroupConstructionEdinburgh
bp p.l.c.Oil and EnergyHouston (TX)
VinciCivil EngineeringWatford
Barratt HomesProperty DevelopersCoalville
Encon InsulationBuilding Materials and ToolsPlymouth
I B I GroupArchitecture and PlanningLondon
Cornwall CouncilEducationTruro
Newcastle UniversityEducationNewcastle upon Tyne
BDPArchitecture and PlanningManchester
Vinci ConstructionConstructionWatford
Tata Steel IJmuiden BVMining and MetalsVelsen-Noord
Tata Consultancy Services LimitedComputer SoftwareLondon
HTA Design LLPArchitecture and PlanningLondon
Graham + SibbaldBuilding and Maintenance ServicesDundee
Stewart Milne GroupProperty DevelopersAberdeen
shedkm architectsArchitecture and PlanningLiverpool
ACME LtdArchitecture and PlanningLondon
Akt Ii LimitedEngineeringLondon
Schlumberger LimitedOil and EnergyHouston (TX)
University of GlasgowEducationGlasgow
VolkerWessels UK LtdCivil EngineeringHoddesdon
Wilson ArchitectureArchitecture and PlanningDublin
Kingston UniversityEducationKingston upon Thames
London Metropolitan UniversityEducationLondon
University of SheffieldEducationSheffield
Powell Tuck Associates LimitedArchitecture and PlanningLondon
Kendall KingscottArchitecture and PlanningExeter
Boulting LtdConstructionWarrington
University of SalfordEducationSalford
GSKPharmaceuticalsPhiladelphia (PA)
WSPHolding CompanyLondon
Taylor WimpeyBusiness ServicesDunfermline
NES SolutionsArchitecture and PlanningColchester
Stride TreglownArchitecture and PlanningBristol
ButtressArchitecture and PlanningManchester
CBRECommercial Real EstateLondon
Cartwright PickardArchitecture and PlanningLondon
Robert E Fry & Associates LtdConsultantsWigan
University of BathEducationBath
DLA Architecture LtdDesignLeeds
ArchitecturePLBArchitecture and PlanningWinchester
University of EdinburghEducationEdinburgh
Optima Contracting LtdBuilding and Maintenance ServicesHigh Wycombe
Sir Robert McAlpineCivil EngineeringLondon
National Grid PLCUtilitiesWarwick
Oxford Brookes UniversityEducationOxford
Huws GrayForestry and Paper ProductsAnglesey
Summers Inman Construction & Property ConsultantsArchitecture and PlanningNewcastle upon Tyne
TfLPublic TransportLondon
University College DublinEducationDublin
Glenny LLPCommercial Real EstateLondon
PLP ArchitectureArchitecture and PlanningLondon
Office of Public WorksGovernmentTrim
WoodBusiness ServicesAberdeen
Whittam Cox ArchitectsArchitecture and PlanningChesterfield
Travis Perkins Trading Company LimitedBuilding Materials and ToolsNorthampton
Wilkinson Eyre LimitedArchitecture and PlanningLondon
University Of DundeeEducationDundee
HROCMarketing and AdvertisingBirmingham
Heriot-Watt UniversityEducationEdinburgh
Will Rudd Davidson LtdEngineeringEdinburgh
University Of CambridgeEducationCambridge
MCW architectsArchitecture and PlanningCambridge
Architectural Design & ManagementArchitecture and PlanningWigan
IneosBusiness ServicesLondon
Hawkins\BrownArchitecture and PlanningLondon
Network RailTransportation/Trucking/RailroadMilton Keynes
Zmma LtdArchitecture and PlanningLondon
Populous LimitedArchitecture and PlanningLondon
Sheffield Hallam UniversityEducationSheffield
Vale of Glamorgan CouncilGovernmentBarry
City Law SchoolEducationLondon
Historic EnglandCharities and Non Profit OrganizationsLondon
University of LeedsEducationLeeds
GillespiesArchitecture and PlanningOxford

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

  1. Pages prepared for you by our content experts
  2. Your branding on every page
  3. Up to 12 captioned illustrations per page
  4. No duplication of your own content
  5. Consistent formatting to facilitate comparison
  6. Detailed descriptions with key features and benefits
  7. Copy spec functionality if it's a product
  8. Links to specific pages on your website for each entry
  9. Downloads to help buyers progress future interest
  10. Videos to educate and inform
  11. Cross-referencing to maximise conversion opportunities
  12. No competitors featured on your pages
  13. Contact details and workflow tools to help buyers progress their interest
  14. Metrics so you can assess how your pages are performing
  15. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

  • Your key products and services are promoted to professional decision-makers
  • Awareness of and trust in your brand increases
  • New business opportunities are generated
  • Your website ranking benefits from high-quality in-bound links
  • There is minimal demand on your time and resources
" updates our content as I'm busy so don't have time to do all of it myself! It's a pretty smooth process - I send them new project information as it comes in, and they upload it and also prompt me to choose the best case studies to promote in their email bulletins." Mark Chessell, Chief Executive, IOTA

Help us to help you

We provide a full content editing and production service for value-added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Book a demo Apply for a free profile


Benefit from high-quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

Promoting your products and services through bulletins is a great way to increase your brand's reach and generate tangible returns on your marketing investment.

What you can promote

Any product or service that is illustrated and published on the BUILDING DESIGN website can be promoted, including case studies, products, articles, CPD, news and events.

"Thank you. It looks good! I recognised one company we've recently had an enquiry from." Marketing Manager, Kee Safety Ltd

What you get when you are featured

  • Strong visual representation for maximum impact
  • Informative title and snippet
  • Prominent branding to build familiarity and trust
  • Read more or visit your website options for buyers to get more info
  • Re-promotion to our social media followers


  • Builds confidence in your brand
  • Extends your reach and influence
  • Creates new business opportunities
  • Drives traffic to your website
  • Easy to assess ROI - you can see the audience you've reached
BUILDING DESIGN bulletin metrics*
Address book11,558
Delivery rate98.83%
Opens - buyers exposed to promoted brands2,636
Clicks - buyers wanting more info119
Send to open rate22.81%
Open to click thru rate4.51%

* Averages are based on the last 3 issues published

View the audience you could reach

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

Bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Book a demo Watch the video

BUILDING DESIGN business list rental

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

Over 30,000 named business email addresses to choose from...

Decision-makers in key and complex organisations, including local authorities, and leading consulting, contracting and client organisations are thoroughly researched and checked each year.

High-quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

  • Named business email addresses
  • Tailored to match your requirements
  • Easy to segment by business sector, job role or geographical area
  • Unlimited use during rental period
  • GDPR and PECR compliant
  • CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

  • Maximise the effectiveness of your direct marketing campaigns
  • Generate high-quality leads for your sales team
  • Build brand awareness
  • Drive traffic to your website
  • Easily quantify your return on investment
"With gone-aways at a minimum and response levels well above average, is a company that truly understands the market and has the capability of compiling a selection of named contacts that matches client needs. I continue to value the additional insights they provide." Client Services Account Director, CIB Communications Ltd

How it works

  1. Plan
    • Tell us who you want to target or call us to talk through your requirements
    • Let us know when you need the address books
  2. Search and select
    • We select contacts to match your profile by business sector, job function or location
    • We process any contacts you want to include or exclude using email addresses you supply
    • We provide you with a list profile and sample for approval
    • We finalise the contact selection for you
  3. Deliver
    • We provide you with a data file to import into your email or CRM system
    • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts per year

Platinum marketing subscription
Gold marketing subscription
Silver marketing subscription
Bronze marketing subscription

Managed email campaigns

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

  • Set up a responsive email template that suits your messaging style
  • Include your branding in headers and footers
  • Set up your campaign using source material provided by you
  • Send you a proof for approval
  • Add or suppress your contacts as required
  • Send your campaign to an agreed schedule
  • Provide campaign metrics and reports to help you assess ROI
  • Include up to 5,000 email addresses from our database
  • Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Managed email campaign rates

Responsive email template set up with your branding
First campaign set up, send and reporting
Additional campaigns set up, send and reporting

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Examples of recent managed email campaigns

To discuss how we can maximise effectiveness of your campaigns and save you the time and cost required to set up and manage your own campaigns.

Book a demo

Subscription options & rates

Marketing SubscriptionFreeBronzeSilverGoldPlatinum
Reach & Influence Variablex10x20x50x100
Online Illustrated Entries 510204080
Bulletin Features 2x per year4x per year6x per year10x per year
Online Monthly Features 2x per year4x per year
Button Ads
Subscription RatesFreeBronzeSilverGoldPlatinum
One Year Commitment £940£1,735£2,800£3,995
Two Year Commitment £865£1,595£2580£3,690
Three Year Commitment £825£1,495£2,470£3,495
Extra Illustrated Online Entries £95£80£65£50
Extra Bulletin Slots £155£130£105£80
Extra Monthly Feature £105£80
List Rental Cost Per 1000 £525£450£325£275
4x Solus Email Campaigns £2,025£1,760£1,515
Solus Email Template Set Up £650£650£650£650
Solus Email Cost Per Send £460£460£460£460
Online PromotionFreeBronzeSilverGoldPlatinum
Online Shopfront You build itWe build itWe build itWe build itWe build it
Online Search Rank 32211
Company About Page
Brand Logos
Classified Listings
Product & Service Entries
Max. Illustrations Per Entry 112121212
Backlinks To Your Website
Product Specifications
Cross Selling Opportunities
New Entry Promotion
Social Media Links
Service & SupportFreeBronzeSilverGoldPlatinum
Content Management System
Framework Creation
Full Entry Production 5102040
Account Reviews AnnualAnnualBi-annualQuarterly
Website Metrics
Bulletin Metrics
Major Changes Service
Managed News
"Lang+Fulton has subscribed to ESI's publications and websites since 2003. The services provided have always been of the highest possible standard." UK Marketing Director, Lang+Fulton



BUILDING DESIGN marketing opportunities
8pp, September 2018, 470KB

Terms and conditions

To see our marketing terms and conditions for paid-for subscriptions, please click one of the links below:

Can we help?  0131 586 4466